Press Release:  Mitch McVicker To Release "Love Will Rise" On September 18th
Posted by:  Jim Mullen on 2007-06-29 08:56:54

Nashville, TN (Jun 28, 2007) - Dove Award-winning singer/songwriter Mitch McVicker has announced the upcoming release of his latest CD, Love Will Rise, on September 18, 2007. The CD will be the debut project for the newly formed Surrogate Records label and will be distributed through TAG Artist Group. Weaving a theme of truth and love throughout the project, McVicker pours his heart and soul into this 13-song declaration of faith.

Almost ten years ago, McVicker nearly lost his life in the same tragic accident that claimed his best friend, Rich Mullins. Battered and broken, McVicker's road to recovery was arduous and laced with obstacles both great and small. Victories were often counter-balanced by setbacks, yet it was through this season of wrestling with God that he earned the right to limp. "At times I've alternately been criticized and complemented for being something of a Lone Ranger," McVicker explains. "That is still a struggle for me. But during this season of my life I've been forced to accept the fact that we all need each other. We are built for community. When Jacob wrestled with the angel, he walked away with a limp. That makes perfect sense to me now. We can't walk upright without leaning on someone else."

It was that realization that compelled McVicker to take a sabbatical from his rigorous 200-days-on-the-road regimen and concentrate his attention on his new family. Ironically, it was also the catalyst for a whole new collection of songs that comprise his new album, Love Will Rise. McVicker points to the works of Brennan Manning, John Piper and the Apostle Paul as inspiration for many of the songs on the album and for a number of "selah" moments in his personal faith journey.

While McVicker insists he never set out to make a thematic album, when it was all said and done, there was an overarching theme that suffused every song on the project. It was about being born again, about becoming, about the all-sufficiency of love. From the joyful, acoustic guitar strumming of "Hallelujah," with its gentle exhortation to "Turn your face to morning's blaze, May your day be graced by love," to the purely vertical rock worship anthem, "Wonderful," McVicker embraces the goodness of God throughout this new project.

The sense of being driven by love to declare the truth permeates Love Will Rise and compels Mitch McVicker to leave the sunshine and gentle breezes of his Georgia home and the loving arms of his family and once more take to the road to share his songs with loyal fans and unsuspecting strangers. "I went from being a young, traveling, play-by-the-seat-of-your-pants kind of guy to a family man," McVicker says. "Now I've got a lot more responsibility. It has been a great growth process. But this career or music ministry, or whatever term you want to tag it, is very important to me. I believe it is a call. I know the last thing the world needs is another Christian musician. But I also know that the world needs the truth. So I'm using the means that have been given to me to see that that happens a little bit."

Formed in 2004, TAG Distribution offers a home to new and established artists who are ministering on a national level and are having a national impact. As the fastest growing independent Christian distributor, TAG Distribution is home to Phil Keaggy, Ashley Cleveland, Dino, Cheri Keaggy, Bryan Duncan, Cherie Adams and Bloodgood; as well as Sean Smith, Tara Leigh Cobble, JJ Heller, Matt Brouwer, Cam, J-Roc, Matt Earl, Ill Harmonics, Clay Crosse, Randy Stonehill, John Cox, Greg Troyer and Janelle.

For more information on Mitch McVicker or Love Will Rise, visit http://www.mitchmcvicker.com.

For further information or to schedule an interview, contact:

McCain & Co. Public Relations
email: mccainprnews@mccainpr.com
phone: 615-262-1727